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It’s no secret that Muslim consumers wield considerable spending power. The global Islamic economy is set to be worth over $3 trillion by 2021, according to a special Thomson Reuters report. As more brands wake up to the potential of Muslim consumers across the globe, they are also clocking onto the fact that it’s important to pay attention to consumer categories that are considered “halal” or “Islamic”. However, it doesn’t have to be difficult to tap into Muslim consumers within these segments.
Continue reading → “If Your Business Operates In These 5 Consumer Markets, Don’t Miss Out On Spend from Muslim Consumers”
With the worldwide global Islamic economy set to reach $3.7 trillion by the end of 2019, there’s heaps of untapped potential for the Islamic market. Here in the West, there’s an increasing trickle of headlines about the ‘Muslim’ pound or dollar. While brands start to drip-feed Muslims touchpoints relevant to their consumer journeys, it can be said that overall efforts to reach Muslims been slow and they continue to be mostly uncatered for in most mainstream consumer categories.
Continue reading → “4 Ways Your Brand Can Access The $3.7tn Global Islamic Economy”