If Your Business Operates In These 5 Consumer Markets, Don’t Miss Out On Spend from Muslim Consumers

It’s no secret that Muslim consumers wield considerable spending power. The global Islamic economy is set to be worth over $3 trillion by 2021, according to a special Thomson Reuters report. As more brands wake up to the potential of Muslim consumers across the globe, they are also clocking onto the fact that it’s important to pay attention to consumer categories that are considered “halal” or “Islamic”. However, it doesn’t have to be difficult to tap into Muslim consumers within these segments.

Continue reading → “If Your Business Operates In These 5 Consumer Markets, Don’t Miss Out On Spend from Muslim Consumers”

4 Ways Your Brand Can Access The $3.7tn Global Islamic Economy

With the worldwide global Islamic economy set to reach $3.7 trillion by the end of 2019, there’s heaps of untapped potential for the Islamic market. Here in the West, there’s an increasing trickle of headlines about the ‘Muslim’ pound or dollar. While brands start to drip-feed Muslims touchpoints relevant to their consumer journeys, it can be said that overall efforts to reach Muslims been slow and they continue to be mostly uncatered for in most mainstream consumer categories.

Continue reading → “4 Ways Your Brand Can Access The $3.7tn Global Islamic Economy”

Thinking About Marketing To Muslims? Here Are 6 Ways To Create A Successful Ad Campaign

When it comes to using or targeting minority groups in advertising, we’ve all seen and heard the controversies throughout the years. But marketing to Muslims doesn’t have to be rocket science. Through our years of helping businesses around the world grow through increasing their Muslim audiences, we’ve seen that the best strategies all have a few things in common. If you’re ready to expand your Muslim audience, read on for our 6 tips on how to land your advertising concept with Muslims – in the right way.

Continue reading → “Thinking About Marketing To Muslims? Here Are 6 Ways To Create A Successful Ad Campaign”