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With the worldwide global Islamic economy set to reach $3.7 trillion by the end of 2019, there’s heaps of untapped potential for the Islamic market. Here in the West, there’s an increasing trickle of headlines about the ‘Muslim’ pound or dollar. While brands start to drip-feed Muslims touchpoints relevant to their consumer journeys, it can be said that overall efforts to reach Muslims been slow and they continue to be mostly uncatered for in most mainstream consumer categories.
Continue reading → “4 Ways Your Brand Can Access The $3.7tn Global Islamic Economy”