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How to Target Muslims – Audience and Interests on Facebook and Instagram in 2022

In this blog post, we will discuss one of the main changes on Facebook and Instagram where you cannot target a Muslim audience anymore since March 2022. Previously, you could target an audience based on their interests (for example Ramadan, Quran, varied Islamic topics, etc.), so you can grow your business affordably on your own …

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If Your Business Operates In These 5 Consumer Markets, Don’t Miss Out On Spend from Muslim Consumers

It’s no secret that Muslim consumers wield considerable spending power. The global Islamic economy is set to be worth over $3 trillion by 2021, according to a special Thomson Reuters report. As more brands wake up to the potential of Muslim consumers across the globe, they are also clocking onto the fact that it’s important …

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4 Ways Your Brand Can Access The $3.7tn Global Islamic Economy

With the worldwide global Islamic economy set to reach $3.7 trillion by the end of 2019, there’s heaps of untapped potential for the Islamic market. Here in the West, there’s an increasing trickle of headlines about the ‘Muslim’ pound or dollar. While brands start to drip-feed Muslims touchpoints relevant to their consumer journeys, it can …

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Thinking About Marketing To Muslims? Here Are 6 Ways To Create A Successful Ad Campaign

When it comes to using or targeting minority groups in advertising, we’ve all seen and heard the controversies throughout the years. But marketing to Muslims doesn’t have to be rocket science. Through our years of helping businesses around the world grow through increasing their Muslim audiences, we’ve seen that the best strategies all have a …

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