In this blog post, we will discuss one of the main changes on Facebook and Instagram where you cannot target a Muslim audience anymore since March 2022.
Previously, you could target an audience based on their interests (for example Ramadan, Quran, varied Islamic topics, etc.), so you can grow your business affordably on your own terms with a very little budget as little as $5. But now Facebook has disabled the option of targeting an audience based on their interests.
Let’s talk about why it’s happening and how we can solve it through other means, so businesses, especially Muslim businesses don’t have to worry about scaling their business with big budget expenses.
Why is it happening?
Facebook which is now Meta has been under scrutiny by politicians and governments due to some privacy issues. So they have now removed the option of targeting people based on,
- Sexual orientation
- Political orientation
- Religious orientation
Due to religious orientation, it’s going to affect Muslim businesses whose primary target is to serve Muslim consumers based on their religious interests.
What is the solution?
As Halal.Ad is a Muslim Marketing Agency for Global Halal Market, we are worried about the new changes taking place on Facebook regarding the advertising policies, as we are specialized in helping Muslim businesses in reaching out to Muslim consumers mainly based on their religious interests.
Based on the limited options we have now, we have come up with 2 solutions after talking to all our clients about the new changes.
Solution 1. Halal.Ad Muslim Audience On Facebook
You may not have access to each of your audiences, but as an agency, we do.
As the saying goes ‘united we stand, divided we fall’, as Muslims, we all have to come together.
If you give us permission and trust, we could build a large generic Muslim audience based on each type of audience we have without sharing who you are and what you do with very basic info that we can share with all of you. This way, you can all benefit.
As of now, we have reached close to 100 million Muslims. As we move along, this audience will grow, insha’Allah. We anticipate by the end of this year, we will be reaching close to half a billion Muslims out of the common audience we have.
If you want to learn more about our solution, please, book a time here: www.halal.ad/free
Solution 2. Banner Ads on Muslim Websites and Apps
As you know Halal.Ad is also an ad network, we work with other Muslim websites and apps that serve millions of Muslims every month.
We place banner ads on popular Muslim websites and apps that have joined us to help Muslim businesses grow, so not only do we help them monetize their sites and apps, but we also help the businesses to reach out to their target audience.
Each of these efforts has its own pluses and minuses, but these are the 2 solutions we are working with right now, and some of our clients are already seeing success.
If you have any questions, you can post them in the comments below or book a free consultation session to talk with one of our marketing experts here.