Assalamu alaikum!
This is Maruf, co-founder of Hala.Ad.
In this blog post, I would like to share with you one of the hottest topics in marketing and advertising these days.
Facebook as of February 2022 removed interests related to sexual, political, and religious orientation. The last part includes 2 billion Muslims and we will discuss that.
You can read more in detail on this article:
I also published a video where I have shared my views on why it happened and how we found a solution for our clients so they can still target Muslims on Facebook & Instagram.
I hope you will find it beneficial and here is the link to the video:
https://www.youtube.com/watch?v=FY6PDIjb37U
In a nutshell, we offered to all our clients to unite and share our audience data with each other. We are serving in the middle as a bridge.
So far all clients agreed and our combined audience reach is around 100 million Muslims around the world. We expect this number goes up to 500 million once we onboard all our clients, inshaAllah.
If you need help still targeting Muslims on Facebook and Instagram or any questions regarding marketing to Muslims, please, book a time with me here:
www.halal.ad/maruf