It’s easier to join the conversation than create a new one

Assalamu alaikum! This is Maruf, co-founder of Hala.Ad. As you know, sometimes we share case studies that after a while we started working on them. But this time we would like to do a small experiment and start putting a lot of our cases as we go long. 

So today, I’d like to talk about the Dhikr.IO. So, first of all, what’s the Dhikr.IO? Let me tell you briefly what it is. It’s an app that will help you remember like, you know as Muslim, you have daily prayer. I have to remember God. 

So this app is going to help you with that as you can see the main functionality of the app, is that to help you with your daily routine, Dhikr list and Quran Recitation and Salah. So, one of our main challenges was to help them to create more awareness, more engagement, of course as well as the app installs as well. 

So before we get into the result, I would like to also tell you how it was before. So we started working in the middle of this June. So  it’s like we can work on the client and this client and an app probably to see the respectable. So this is how it was before as you can see they had this daily. 

I think probably Daily Posts and it has engaged below somewhere here. So they have that Daily Post and the engagement on those are like a very minimal like five, six likes and they had 36 followers and this is the after. So as you can see, we start doing a post about this design. 

So this is one of the examples like it is from Baqarah, Allah said if you remember me, I’ll remember you. But if you notice that engagement like almost 1000 times, right and also the page post as well.

And also you can see that poster on a weekly basis and the use as well. So as you can see before and after like into 3, which is huge at that the question is, how did we achieve to this results? And let’s breakdown how it works at step. So in this nutshelter is three things, right? 

In our case, It was the finally get our story, our story to tell, the story telling, the second one was the theme, right? What is the theme of our page and communication. One of the things we see all the time when many brands that they only talk about themselves, not really thinking about what kind of value they’re giving to their fans and followers, right? 

That’s why the engagement is very low in most of the pages and last but not the least is that we have to admit that. Yes, we did use money to boost with the post but you will be surprised how much is the amount of you know, it’s not $2000 or $1000. It’s that barely $200 right to achieve these results. 

And so, let’s get into this storytelling part. So one thing is the way we can suggest that they carry around it, is that to create a very beautiful introduction. So I’m going to play just like five to ten seconds. You can watch the full video on YouTube. 

So you get the idea that just gives and very minimale and clean overview of the app. So it will help us to know the advertise and to get more views affordably not on Facebook or Instagram, but all the other channels as well. So this video to show so tell us about pretty where there’s also the storytelling part as well to tell you what it is how it does. So the next part we want is the theme. 

The same is that we figured. So if you go back, yeah, look at this image what will you see? What are  the emotions? Whatever it takes. We try to convey our followers. What I think is okay. This is the app about that you can remember Allah. So as Muslims you know we get or any profit. So the question was that how do we still convey to this? 

What is the end result? If you think about as a user you can be someone was following this page. What is it we wanna give? Our answer was that as Allah says in the Quran as well the hearts truly find peace, by remembering God, so we said, okay, let’s try to come up with that peace, serenity, themes. 

One of the first thing we could think about is nature. So we began to focus on the nature, the sunrise, the sunset and it’s beautiful. Since it’s nature, we’ll remember in sort from the Quran and the Hadith as well. To have people remember, so they can find happiness. As you can see, everything we do is gonna be about that theme, helping people to find inner peace. That’s the theme we have. 

The last from the list is the app we sort of running page likes and a variance because it’s like a one-day $1 like we’re getting like almost one cent and also there was the most important is that the app installs and the Senate so we’ll set up install. These are the countries, english speaking countries in the western countries. Otherwise looking given cheaper, but that’s not the point. 

The point is that once we begin to run the ads near the engagement and It’s about you know, customer. It’s about just reaching about. It’s a cool app. We’re giving them value but that there aren’t going to convert into app users or even paid users becomes much much easier. 

So this is our progress so far with the Dhikr.IO in two, three weeks we’ll upload to another video probably in a month or maybe a couple of months to share the bigger picture how we are turning them into brand-new launch that into something one of those top double apps. Hopefully in the next term for six months. So yeah, that is what we want to share. If you want to add if you are a business idea if you want to reach out to Muslim audiance in online. 

Yeah, may you can talk to us, visit at Halal.Ad and we’ll be happy to discuss that if we can help. We’ll do our best the way maybe two or other people can help you better. In any case, about the short video about the Dhikr.Io that if any questions, if the comments, we will be to hear from you until then, Assalaam alaikum.

Author: Maruf Yusupov

CEO & Co-founder at Father & Lifetime Entrepreneur

How Understand Quran Academy got from 0 traffic to 100.000 free organic SEO visitors per month?

What you see above a snapshot of the organic search engine traffic from one of our clients. 

In a nutshell, we helped this client from almost zero traffic to around 100.000 monthly organic search engine visitors per month. So how did we do it? Before we jump into how, let’s discuss what SEO is first. 

What is SEO?

SEO is an acronym for Search Engine Optimization. In other words, it is a process of how you optimize your site when someone searches for a specific keyword or a set of keywords. 

These days every man and his dog seems to offer SEO services. Why is it so buzzy word? 

Look, if you own a business and especially your business is online, you need traffic. Traffic equals people. If you get relevant people to your site searching for a product or service you offer, it is only a matter of time before they buy from you. So your business depends on people who are interested in your product. 

Now you know that traffic = $, there are mainly two ways of getting traffic. Either you pay for it which is called advertising. Alternatively, you get it free. While it is true that there are other types of free traffic like PR, direct, referral, today we mainly focus on SEO. 

On-site SEO vs Off-Site SEO

Onsite SEO starts with making sure your website pages, titles, tags, content and overall structure are optimized for your target keywords. It doesn’t stop there. You should also create content relevant to the keywords you want to rank for. 

You also need to make sure that you have a significant of inbound links from highly respected external websites – that’s called offsite SEO. We don’t focus on offsite SEO in this article. 

How did we do it?

As you may remember that onsite SEO is not only about optimizing your page title and the content for specific keywords. It doesn’t stop there. It is also finding out what relevant keywords people are using on Google or other search engines then analyze which are less competitive to rank for. This is what we found out about our main keyword “quran”:

Long term game

Once you know the keywords and key phrases people are searching, the next step is to write valuable content for those key phrases. 

SEO is a long term game. You should persist and be patient. You need a schedule, a team of writers who can write on the topics discovered during the research phase.

In our case, we started to write one blog article per week. By the way, remember SEO is not only to rank for search engines, but it is also for your users to give value.

Return on investment

After writing the article for the week, we would share with the client’s email subscribers and share on their social media channels as well. In a way, these articles would serve us not only help us rank better on search engines, but also provide education and tips for our existing audience.

It will in return create trust between the company and the users especially those who haven’t purchased the product yet. While you will need to wait longer to see the increase in traffic via SEO, it doesn’t have to take long to see the increase in revenue from your existing traffic.

Do you need help?

Now you know how to get more relevant traffic to your site. You are welcome to use these technics to grow your business.

However, as we know many business owners are busy serving their customers. So if you need help with SEO, please, fill out this form and we will get back to you.

Author: Maruf Yusupov

CEO & Co-founder at Father & Lifetime Entrepreneur

If Your Business Operates In These 5 Consumer Markets, Don’t Miss Out On Spend from Muslim Consumers

It’s no secret that Muslim consumers wield considerable spending power. The global Islamic economy is set to be worth over $3 trillion by 2021, according to a special Thomson Reuters report. As more brands wake up to the potential of Muslim consumers across the globe, they are also clocking onto the fact that it’s important to pay attention to consumer categories that are considered “halal” or “Islamic”. However, it doesn’t have to be difficult to tap into Muslim consumers within these segments.

Continue reading → “If Your Business Operates In These 5 Consumer Markets, Don’t Miss Out On Spend from Muslim Consumers”

4 Ways Your Brand Can Access The $3.7tn Global Islamic Economy

With the worldwide global Islamic economy set to reach $3.7 trillion by the end of 2019, there’s heaps of untapped potential for the Islamic market. Here in the West, there’s an increasing trickle of headlines about the ‘Muslim’ pound or dollar. While brands start to drip-feed Muslims touchpoints relevant to their consumer journeys, it can be said that overall efforts to reach Muslims been slow and they continue to be mostly uncatered for in most mainstream consumer categories.

Continue reading → “4 Ways Your Brand Can Access The $3.7tn Global Islamic Economy”

Thinking About Marketing To Muslims? Here Are 6 Ways To Create A Successful Ad Campaign

When it comes to using or targeting minority groups in advertising, we’ve all seen and heard the controversies throughout the years. But marketing to Muslims doesn’t have to be rocket science. Through our years of helping businesses around the world grow through increasing their Muslim audiences, we’ve seen that the best strategies all have a few things in common. If you’re ready to expand your Muslim audience, read on for our 6 tips on how to land your advertising concept with Muslims – in the right way.

Continue reading → “Thinking About Marketing To Muslims? Here Are 6 Ways To Create A Successful Ad Campaign”

Tips for Effective Online Advertising – Part 3

Salaam Everyone!

This is the final part of the series of Effective Online Advertising. If you haven’t yet read the part 1 and part 2, please make sure to check them before you dive in here.

So far, we have discussed on how to get the right attention, deliver the right message, and empower viewers to take action.

In this blog post, you will see how you can achieve an outcome from your incoming visitors.

Here are some tips to consider:

Continue reading → “Tips for Effective Online Advertising – Part 3”

Tips for Effective Online Advertising – Part 2

Salaam Everyone!

Last time we talked about Attention, and some tips on how you can seek attention from viewers.

Today, we will talk about 2 more strategies, and they are: Clarity & Action.

Clarity is about the message you intended to put on your banner: to be clear and transparent on what you are going to offer to your potential customers.

So how can you create a powerful message to make your ads clickable?

Here are some tips to follow:

Continue reading → “Tips for Effective Online Advertising – Part 2”

Tips for Effective Online Advertising – Part 1

Image result for tips for effective online advertising

Do you consider advertising as an investment? or do you think it’s a huge expense?

What can you do to make it an investment for your business?

The key to effective online advertising is to know how you can reach your potential customers.

In this 3 part series, I am going to tell you about the 4 important strategies and the tips you need to consider to effectively advertise online. Continue reading → “Tips for Effective Online Advertising – Part 1”

Quranic Study & Revision

Salam folks,

I talked to br. Loay recently. He is the founder of

He is originally a teacher and he has a successful online tutoring site.

Now he is bringing this new idea of teaching Quran together with Math, Science and English to our kids of Ummah, iA.

I really enjoyed our conversation and hope you will enjoy too.

Let us know what you think by commenting below.

Author: Maruf Yusupov

CEO & Co-founder at Father & Lifetime Entrepreneur

Why Halal.Ad Disapproves Your Site


The most commonly asked question at Halal.Ad: ‘Why was my site disapproved? Are the contents not Halal?’

It’s true that we initially observed only 2 things: Halal or not halal, but as we get more widgets, we noticed that there’s more to look for, so we decided to put them into a blog post, and thus everyone’s question can be answered with just one shot (many arrows). 🙂

So here are the main reasons why a site gets disapproved:

Continue reading → “Why Halal.Ad Disapproves Your Site”