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4 Ways Your Brand Can Access The $3.7tn Global Islamic Economy

With the worldwide global Islamic economy set to reach $3.7 trillion by the end of 2019, there’s heaps of untapped potential for the Islamic market. Here in the West, there’s an increasing trickle of headlines about the ‘Muslim’ pound or dollar. While brands start to drip-feed Muslims touchpoints relevant to their consumer journeys, it can …

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Thinking About Marketing To Muslims? Here Are 6 Ways To Create A Successful Ad Campaign

When it comes to using or targeting minority groups in advertising, we’ve all seen and heard the controversies throughout the years. But marketing to Muslims doesn’t have to be rocket science. Through our years of helping businesses around the world grow through increasing their Muslim audiences, we’ve seen that the best strategies all have a …

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